About Us

Who we are

  • Tay exists to solve the unnecessary payment delays, costs, and disconnects that service-based enterprises face every day. With our unique, form-factor-led approach, we solve the major hurdles for enterprises to value in digital transformation of their billing and payments infrastructure.

  • We work with businesses of all sizes across multiple industries. Though broadly applicable, Tay is especially well-liked by businesses in the following segments:

    • Mental Health and Wellness practitioners that operate with minimum and often remote billing staff
    • Charter Schools, Prep & Outside-School Education Providers that are underserved by digital technologies and rely on spreadsheets to track cash or checks without much workflow
    • Youth Sports which mostly run on cash and checks leading to safety risks, lack of accountability, and frustrations among parents, coaches, referees, and administrators.
  • Based in Silicon Valley, our founding team has decades of experience in the FinTech and Payments Space. We are passionate about the industries we serve, especially youth sports and after-school child development where we have deep roots with prior background as pro athletes, coaches, and parents.

  • Join our cause. Contact us at join@taynow.com.

Our Values

  • Customer Centricity

    Everything we do must be centered around making our customers successful.

  • Trust

    Trust of our customers and end users is everything. All else is secondary.

  • Integrity

    We must maintain absolute integrity in dealing with all stakeholders-customers, partners, investors, and employees.

  • Social Impact

    Economic Impact is not everything. Social impact is equally important.

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